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Teague (company)
Teague is a global design consultancy headquartered in Seattle, Washington. Established in 1926 by Walter Dorwin Teague, Teague is known for its design contributions through the disciplines of product design, interaction design, environmental design, and mechanical design. The privately held company is particularly recognized for its work in aviation and consumer goods, with clients such as The Boeing Company, Microsoft, Hewlett-Packard, Samsung and Panasonic.
Teague's early role in consumer culture is most popularly associated with designs such as the first Polaroid camera, the UPS truck, Texaco service stations, and the Pringles Chips canister; while Xbox and the Boeing 787 Dreamliner headline Teague's post-2000 design work.〔( Teague ), "Work".〕
In 2006, Teague celebrated its 80th anniversary in the Frank Gehry-designed Experience Music Project in downtown Seattle.〔(DiTullo, Michael, “Last Man Standing: 80 years of Teague Design,” Core77, August 2006. )〕
==History==
In the mid-1920s, Walter Dorwin Teague (1883 to 1960) was one of a group of individuals interested in pioneering the design of products for manufacturers as a distinct occupation. The illustrator and typographer departed an advertising career at New York-based Calkins & Holden to establish Teague as a sole-proprietorship in 1926.〔''The Grove Encyclopedia of Decorative Arts,'' Gordon Campbell 2006 ed., Oxford University Press; Volume 2, p 437. ( ISBN 0-19-518948-5 )〕 As one of the first industrial design firms of its kind, Teague's value proposition was to improve the appearance, function and sales of clients' products, thereby strengthening businesses' brand image while translating the era's cultural context through tangible objects.〔Seldes, Gilbert, "Profiles: Industrial Classicist - Profile of Walter Dorwin Teague," ''New Yorker'', December 15, 1934.〕〔"Walter Dorwin Teague: Industrial Designer Remembered," ''Business News - San Diego,'' December 19, 1983.〕〔''Industrial Design: A New Profession'', Minutes from Museum of Modern Art conference, New York, NY, 1946. MOMA archive 45.1 S624 1946〕
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